Foundry ABM is a subscription-based tool designed for business professionals seeking to enhance their account-based marketing (ABM) strategies. It addresses common challenges faced in traditional ABM approaches, such as low conversion rates and high-risk contracts. By employing intent-driven orchestration, Foundry ABM allows users to effectively engage their top accounts through various channels, including display ads, email, and social media. This comprehensive approach aims to maximize return on investment (ROI) by ensuring consistent conversions across multiple platforms.

The platform offers features that alleviate the risks associated with traditional ABM methods. Users benefit from flexible programs that avoid large upfront costs and lengthy commitments. Additionally, Foundry ABM provides seamless attribution capabilities, enabling marketers to track account progression and accurately measure the impact of their efforts on revenue generation. This innovative tool is tailored for marketers looking to improve their ABM outcomes while minimizing financial risks.